User Experience Design & Enterprise UX at generic.de

Turning software into a solution

Why user experience matters for enterprise solutions

Few factors in software development are as important as the user experience. Yet it is often neglected, especially when it comes to complex business applications. But how successful can an enterprise solution be if the digital tools do not support your employees properly?

For us, the perfect user experience in enterprise solutions is crucial to their success. The criteria for enterprise UX are very different from those for consumer UX - which is why we work differently to a typical design agency.

Your benefits

You increase the security of your investment by avoiding false trends

User research gives you an objective basis for decision making

Cost-effectively validate and confirm hypotheses

You increase the productivity of your solution

Increased user acceptance

You reduce future training and support costs through intuitive operation

Our workflow for the perfect user experience

User experience design doesn't just start with interface design. Our UX design team is involved in the development process as early as the requirements engineering phase, and sees it through to the end. Our UX designers take on a variety of roles and disciplines.

Requirements Engineering

In addition to the functional and technical requirements for the future product, our requirements engineering workshops also identify the needs of the users. Using design thinking methods, we'll look at who the future users are, what their reality is like and what processes they represent. To do this, we first identify personas, which provide information about, for example

  • demographic characteristics, such as age, gender, and marital status
  • Level of education, education and job title
  • Attitudes, motivations and opinions
  • Tasks and goals in the company

At the same time, we look at the problems users currently face and their requirements. Once these questions have been answered, screen flows are used to sketch out the most important dialogues, reflecting an initial idea of the future product.

User Research

In user research, we validate whether the requirements, processes and personas defined in requirements engineering actually correspond to reality. We use interviews, workshops and site visits to gain a better understanding of users' day-to-day work, problems and needs.

Using creative methods, we work together to brainstorm problems and solutions and develop the first wireframes. But user research is not a closed process. We iteratively check whether the solutions we have developed work and where there is potential for optimisation.

Interaction Design

In interaction design, we study how users interact with the system. To do this, we create lo-fi clickdummies from the wireframes that have already been developed. We put them in front of the users and give them different tasks. Such usability tests allow us to analyse and learn from the interaction behaviour of users. We use qualitative methods such as interviews and live monitoring and evaluate quantitative parameters such as heat maps and user flows.

The role of the user in UX design

We believe that software can only be the right solution if users are involved in the development process. Ideally as early as possible. This means that we need permanent access to the users - and the users must have enough freedom to work with us.

Step 1

Define a project now: What can we do for you?

Please make a selection to continue
Step 2

Which industry does your company operate in?

Please make a selection to continue
Step 3

What specifically is it about?

I need support in the following disciplines:

(multiple answers possible)
Please make a selection to continue
Step 4

What are you up to?

Please describe your project to us:

Please make a selection to continue
Step 5

How far are you with the project?

Please make a selection to continue
Step 6

Do you already have an idea of how to implement it?

Please make a selection to continue
Step Final

We are happy to take time for you!

Fill in the last information you need and we'll get back to you as soon as possible.

If you would like to know which data we process and how long we store it, you can find further information in our Privacy statement.
Your data is transmitted in encrypted form
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.